Waldo Cabrera, President
Has over 20 years of professional advertising and marketing experience.
He has worked with clients such as:
HBO, Turner Home Entertainment, Time Warner, Universal Studios, MGM
Studios, Viacom, The Daily News, WalMart, Target, McDonald's and Burger
Some of his interactive and digital projects include:
- 10 Million Yu-Gi-Oh! CD Promotion with McDonald's
- 1 Million CD and VHS launch of "The Fox Box" a venture between 4Kids
Entertainment and Fox Television (now named "4Kids TV")
- Helped establish "The Fox Box" 4-hour kids TV block on Fox Saturday mornings
- Websites for Yu-Gi-Oh!, Cubix Robots for Everyone, Tama and Friends
- Various world-wide digital projects and promotions for Pokemon
After studying advertising in New York City's High School of Art and Design and getting an advertising degree from Syracuse University, it can be said that creative communication is Waldo's way life. A few years working in an entertainment ad agency led Waldo to 4Kids Entertainment. During his 12 years at 4Kids, he was part of a stunning growth period that saw the company go from about 25 employees to over 300. First serving as art director, then creative director and finally as a VP of 4Kids Home Video, he helped establish world-wide brands such as Nintendo, Ninja Turtles, Yu-Gi-Oh! and Pokemon.
History of MyLITV.com
In 2007, Waldo created ISLIP.TV in order to build better neighbors through the wonders of the Internet. "It's great that we now know what's going on around the world, but it's also important to know what's going on around our hamlets. Islip.TV will allow our residents to easily share news and opinions with their neighbors" says Waldo.
In 2008 Islip.TV was covering events far beyond its borders, so, in order to reflect our expanded reach, the company was rebranded MyLITV.com.
AWARDS and HONORS
Outstanding Media Activist | Watch Video
Senator Caesar Trunzo
New York State Senate
Town of Islip
Supervisor Phil Nolan
June 21, 2007 declared "Islip Day"
Assembywoman Ginny Fields and
New York State Assembly
FOLIO AWARD*| Watch Video
Best On Long Island (BOLI)** | Watch Video
Internet News Media and Publication
Long Island Ad Club
Best on Long Island (BOLI)** | Watch Video
Internet Political Site
Long Island Ad Club
*The only website to win a 2008 Folio Award
**Beat Newsday.com in head to head competition